Rian Chandler-Dovis is Vice President of Brand Strategy at Brand Federation. She blends her strong business acumen with creative thinking to uncover deep, actionable insights. She has developed strategies for dozens of the world’s best known brands, including General Motors, American Express, Samsung, PepsiCo, Colgate, Macy’s, World Wildlife Fund, and others. Rian has held numerous positions on non-profit boards and committees during her career, including her service as a founding member of the Valley Chapter of the American Marketing Association of Central Virginia, marketing chair for the board of Bridge of Hope Harrisonburg-Rockingham, and a capital campaign member for the iExplore More Children’s Museum. Rian holds a bachelor’s degree from James Madison University and a graduate degree in creative brand management from from the VCU Brandcenter at Virginia Commonwealth University’s School of Business, where she was the valedictorian of her class and now serves as an adjunct professor