Adweek recently published a piece suggesting the advertising industry might need to think about its employment model. With more and more marketing and branding workers in the gig economy, traditional employment relationships will likely morph to suit the evolving needs of workers and employers. Its this morphing that we recognized some time ago and led us to the creation of Brand Federation, providing vetted strategic branding and marketing talent on demand to satisfy the needs of gig workers and employers.
FROM ADWEEK
Tips to help advertisers survive and thrive in the gig economy. It’s throwing traditional advertising for a loop. As more workers opt toward the gig economy, it might be time for the advertising industry to rethink its employment model.
